Apple has an ad in NYtimes.com today that utilizes the banner as well as the top right section of the site. It’s the usual Mac and PC guys. PC is inserting his op-ed into the Times site, it’s pretty funny and a creative ad, albeit really really expensive. But probably a lot cheaper than a 30 spot during prime time.
The ad itself is not at all obnoxious (the visitor has the option to turn on the sound), but the video streams regardless. I like how Apple has taken their huge ad campaign and geared it specifically for the Times (or other newspaper web sites).
